Hi, is this [name]? This is [David/coach] over at OsteoStrong Village at Pine. You reached out about [reason from lead form] — is now an okay time for a couple minutes?

Before I tell you anything — what made you reach out? Was it a scan, something your doctor said, or just wanting to stay strong and independent?

(Let them talk. Their answer is the whole call.)

That makes sense. Here's the short version: bone responds to load. We put your skeleton under brief, safe, supervised pressure — a few seconds — and that's the signal bone needs to start rebuilding. One session a week, about 15 minutes, a coach runs the whole thing with you.

The right next step isn't to decide anything today — it's to come in and feel it. Your first session is free. Do mornings or afternoons work better this week?

Price → "The first session is free — nothing to decide on cost yet. Come feel it first."

"Let me think about it" → "Fair. Can I hold a spot [day] so it's there if you want it? Easy to move."

"Does it actually work?" → "That's the right question. Come in, we'll show you exactly what's happening and where you'd start."

"I need to check with my doctor" → "Smart move — and we can make that easy. Move them to the Doctor Clearance Hold sequence."

You're booked for [day/time]. I'll text a confirmation and the address. Wear comfortable clothes — that's it.

Hi [name], [David/coach] at OsteoStrong Village at Pine. You reached out about [reason from lead form] — that's what we do every day. Your first session is free, about 15 min, and a coach runs it one-on-one with you. What works better this week, mornings or afternoons? Reply here or call 724-900-8217

Hi [name], this is [David/coach] at OsteoStrong Village at Pine. You reached out about [reason from lead form] — that's exactly what we work on. I'd like to get your first session booked. It's free, about fifteen minutes, and a coach runs it one-on-one. We've had members measure real change on their own doctors' scans. Call or text me at 724-900-8217 and we'll find a time this week. Talk soon.

Hi [name], following up from OsteoStrong Village at Pine. No rush — just want to hold a time for your free first session before the week fills up. Morning or afternoon? 724-900-8217

[name], last note from me for now. Your free first session is still open whenever you're ready — reply here or call 724-900-8217. Either way, glad you looked into your bone health.

Hi [name], [David/coach] at OsteoStrong Village at Pine. Totally fine to check with your doctor first — smart move. Want me to send a short summary you can hand them? Makes the conversation easy. Reply YES and I'll text it over. 724-900-8217

[name], here's the one-pager for your doctor: [doctor page link]. It explains what OsteoStrong does in plain clinical terms. Once you've got the go-ahead, reply CLEARED and I'll book your free first session same week.

Hi [name], checking in — any word from your doctor? No rush on your end. Just keeping your spot in mind so we can get you in quickly once you're cleared. 724-900-8217

[name], I'll stop nudging so I'm not a pest. Whenever your doctor gives the green light, one text — CLEARED — and I'll set up your free first session. The door stays open.

The one-pager for your doctor

Hi [name],

Checking with your doctor first is the right call — and I want to make it easy for both of you.

Attached (or linked here: [doctor page link]) is a one-page clinical summary written for physicians. It covers what OsteoStrong actually is, the mechanism, the safety profile, and what we measure — everything your doctor needs to advise you in about three minutes. You can hand it over or email it ahead.

All we need to get you started is a brief note clearing you for supervised, controlled resistance loading, with any restrictions your doctor wants us to observe.

Once you've got the go-ahead, reply CLEARED and I'll book your free first session that same week.

— [David/coach], OsteoStrong Village at Pine · 724-900-8217

Dear Dr. [last name],

I'm David Brown. I own OsteoStrong Village at Pine, the bone-strength studio at 2000 Village Run Rd, a few minutes from your practice. I'm writing as a neighbour rather than a salesperson, and I'll keep it short.

You already know which of your patients are losing bone, and you write the plan. What I'd like to offer is somewhere for them to go and actually execute the loading part of it.

Bone is living tissue and it responds to load. Once a week, for fifteen minutes, we put a patient's skeleton under brief, controlled, self-generated force at multiples of body weight — the stimulus that signals bone to build — with no impact and a coach beside them throughout. The loading is isometric and self-limited: the patient sets the force against a fixed device, so the ceiling is theirs, not the machine's. That's the whole mechanism, and it's the reason we exist.

Three things I'd rather you heard from me than found out later:

- We don't diagnose and we don't treat. Your plan stays your plan. Where you want clearance first we ask for it, and we observe whatever restrictions you set.
- REMS is a separate, paid scan. It's the radiation-free ultrasound bone assessment we have in-center — not part of a membership, not bundled into anything. If a patient chooses to have one, the results are theirs to bring to you.
- Membership is paid. I'd rather say that plainly than dress it up as a partnership offer.

What I think is genuinely useful to you: for patients who opt in, we send your office a monthly one-page report — force produced on each device, where they are in the loading progression, and any REMS readings they've chosen to share. Real numbers for the chart, not a black box.

If you'd like to judge it for yourself before you send anyone, come and see the floor — watch a session, ask anything, take as long as you want. Or I'll come to you for fifteen minutes. Call or text me directly and we'll find a time.

Either way, thank you for reading this.

With respect,
David Brown
Owner, OsteoStrong Village at Pine
2000 Village Run Rd, Suite 207, Wexford, PA 15090
(724) 900-8217 · villageatpine@osteostrong.me

Dear Dr. [last name],

You look at bone every day, and you often see it before anyone else does.

When the lower border of the mandible looks thinned on a panoramic film, that's a recognised signal worth following up. The OSTEODENT study — four European centres, with DXA as the reference — found cortical width combined with clinical risk factors predicted osteoporosis with an area under the curve of 0.90, and concluded that dentists have a role in detection and referral. I'll be equally straight about the limit: at the referral threshold, the same work caught only about 41-60% of the women who actually had osteoporosis. It's a prompt, not a diagnosis, and a normal-looking cortex rules nothing out.
(Devlin et al., Br Dent J 2008;204:E16 · Karayianni et al., Bone 2007;40:223-229.)

You already know what to do with a prompt like that — the patient goes to their physician. What I don't think anyone has handed you is an answer to the question that comes next, usually somewhere between the chair and the front desk: "So what can I actually do about it?"

That's what I'm writing about. I'm David Brown, and I own OsteoStrong Village at Pine, the bone-strength studio at 2000 Village Run Rd, minutes from your practice. Bone is living tissue and it responds to load. Once a week, for fifteen minutes, we put a person's skeleton under brief, controlled, self-generated force at multiples of their body weight — the stimulus that signals bone to build — with no impact and a coach beside them throughout.

Three things I'd rather you heard from me than found out later:

- We don't diagnose and we don't treat, and we don't step between a patient and their physician. Where medical clearance is needed we ask for it and observe whatever restrictions their doctor sets.
- REMS is a separate, paid scan. It's the radiation-free ultrasound bone assessment we have in-center — not part of a membership, not bundled into anything. Any results are the patient's to share with you or their physician.
- Membership is paid. I'd rather say that plainly than dress it up as a partnership offer.

What I'm asking for is small: no form, no portal, and no paperwork coming back to your front desk. Just permission to be the name you give the patient who wants to do something. If you'd like to judge it before you send anyone, come and see the floor — watch a session, ask anything, take as long as you want. Or I'll come to you for fifteen minutes.

Thank you for reading this.

With respect,
David Brown
Owner, OsteoStrong Village at Pine
2000 Village Run Rd, Suite 207, Wexford, PA 15090
(724) 900-8217 · villageatpine@osteostrong.me

Hi — I'm [coach] from OsteoStrong, we're the bone-strength center over in Wexford. I'm not selling anything and I don't need to take anyone's time.

Dentists here see patients whose bone health is already on their mind. When one of them asks what they can actually do about it, we'd like to be the name you give them. That's it.

This is a page for the doctor whenever they've got a minute — and there's an open invitation on the back for the practice to come and see the floor for themselves.

(Leave the one-pager. Get the practice manager's name. Leave.)

Hi [name], [coach] from OsteoStrong in Wexford — I dropped a page off for Dr. [last name] last week.

No ask attached to this one. The invitation for you and the team to come and see the floor is genuinely open, and it's the fastest way to know whether we're somewhere you'd send a patient. Reply here or call 724-900-8217 and I'll fit around the practice.

"Are you telling me to diagnose osteoporosis?" → "No. You already know when to send someone to their doctor. We're only asking to be the name for the patient who then asks what they can do."

"That panoramic screening evidence is soft." → "It is, and I said so in the letter. At the referral threshold OSTEODENT caught about half the women who had it. I'm not asking you to screen — I'm asking to be useful after you've already decided something's worth a look."

"Does it actually work?" → "Right question. Our members have measured gains on their own physician-ordered follow-up imaging, and the research library is public — I'd rather you read it and come and watch a session than take my word for it."

"I'm not comfortable referring patients out." → "You wouldn't be referring care. Their physician keeps that. You'd just be giving a patient a name when they ask what they can do."

"What does it cost them?" → "It's a paid membership, and I'd rather be straight with you about that than dress it up. What I'd rather you judge us on is whether it's worth it — which is why the invitation to come and see it stands."

"Do you scan?" → "We offer REMS in-center — a radiation-free ultrasound look at bone density and quality. It's a separate, paid scan, not part of a membership and not bundled into anything. The results are the patient's to share with you or their physician."